Firepup®’s birthday and the anniversary of the founding of NFSC, Inc. have appeared in Chase’s Book of Annual Events since 1993, generating hundreds of calls a year requesting information on Firepup®, his birthday, and the general fire safety materials. 

Chase’s Book of Annual Events is the standard reference for event and observance information in the U.S. Chase’s distributes 20,000 - 25,000 books every year making the appearance of Firepup®’s birthday in over 100,000 books distributed nationwide. 

40% of Chase’s Books are found in libraries. The other 60% are found in: 

• Radio Stations and Media Groups 
• P.R. Firms 
• Schools
• Universities
• Restaurants
• Hospitals
• Food Service
• Newspaper Columnists

Because of the interest in Firepup®, hundreds of Firepup® Birthday Packets have been sent out to classrooms and individuals.