Firepup^®’s birthday and the anniversary of the founding of NFSC, Inc. have appeared in Chase’s Book of Annual Events since 1993, generating hundreds of calls a year requesting information on Firepup^®, his birthday, and the general fire safety materials.

Chase’s Book of Annual Events is the standard reference for event and observance information in the U.S. Chase’s distributes 20,000 - 25,000 books every year making the appearance of Firepup^®’s birthday in over 100,000 books distributed nationwide.

Chase’s Books are found:

The other 60% are found in:

Because of the interest in Firepup^®, hundreds of Firepup^® Birthday Packets have been sent out to classrooms and individuals.